THE BEAUTY OF THE NATURAL Transport to Nature The Pomegranate Jute Rug by Hamid Rugs Jute rug woven by hand with natural plant material. Due to its soft natural color it blends perfectly in any room of the home, giving warmth to the environment. The handcrafted aesthetic of our Granada model gives it personality and allows it to adapt to all decorative styles. At Hamid Rugs we use a huge variety of natural fibers in the manufacture of our rugs, including jute. This is a 100% ecological, biodegradable and recyclable fiber.Jute is a natural fiber with a golden silky shine, called golden fiber for this reason. Commonly known as jute, Corchorus is a tropical plant from which said fiber is extracted, cultivated in hot climates such as those of India and Bangladesh, among others. It stands out among the jute rugs for its softness, although aesthetically it may seem rather rough. Together with cotton, they are the two most used natural fibers worldwide.